The new WaveGrip Cardboard Carrier from Berry Global has been selected by Oslo-based Amundsen Brewery, the second-largest craft brewery in Norway and one of the fastest-growing in the country, to provide a ring carrier solution for its range of beer cans.
The WaveGrip carrier has been developed in line with Berry Global’s Impact 2025 sustainability strategy, which aims to work with customers to help meet and exceed their sustainability goals. Each carrier weighs just 7.95g for a standard six-pack and is recyclable in most paper and board waste collection streams. Despite its light weight, it is strong and easy to use, while delivering excellent pack retention.
“Customers are becoming more vocal and involved in the sustainability discussion. They have strong opinions and as a producer we have to listen to these opinions,” explained Geoffrey Jansen van Vuuren, CEO Amundsen Brewery.
“Sustainability and recyclability were therefore key factors when we were looking for our new ring carrier and WaveGrip offered the perfect solution.”
The WaveGrip carrier features a unique, patent pending design that means it does not require folding or manipulation during application. This allows continuous running at high speeds, meeting both the performance and production needs of the most demanding canning lines.
The white fully-coated topside offers high quality printability in up to 10 colours, allowing brand messages and promotions to be easily included for enhanced shelf impact. In addition, the naturally brown reverse opens-up to offer a multitude of further design possibilities and enable direct communication with customers.
Amundsen offers eight core beers year-round and produces between 50-80 seasonal specials a year. The brewery exports to 20 different countries with Sweden and the United Kingdom being its biggest markets.
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