Cross-border consumption is gradually gaining popularity. The cross-border transaction volume of the top 500 European cross-border retailers in 2020 is expected to be 146 billion euros, accounting for 25.5% of the total e-commerce transaction volume. Physical stores have been affected, and many retailers have expanded cross-border trade through online stores and have achieved impressive results.
European cross-border e-commerce organization CBCommerce recently released the "2021 European Top 500 Cross-border Retailers Analysis Report". The report focuses on European retailers with online channels or omni-channel sales. The report shows that European online B2C transactions (excluding travel expenses) reached 573 billion euros, a year-on-year increase of 24%. Among them, cross-border transactions are expected to be 146 billion euros, an increase of 35% compared to 2019.
Cross-border transactions accounted for 25.5% of total e-commerce transactions, an increase of 8.5% over last year. The share of cross-border transactions is slowly increasing. It was 22.8% in 2018 and 23.55% in 2019.
Another report "2021 European Cross-border B2C E-commerce Market" pointed out that due to more product types and reasonable prices, most online consumers in 2020 prefer cross-border online shopping rather than domestic websites. The prospects of cross-border B2C e-commerce in European countries will be brighter in the near future. The share of cross-border online sales through the global market is expected to increase from 60% in 2019 to 66% in 2025.
German domestic online shopping accounts for a relatively large proportion, domestic online shopping accounts for about 70%, and online shopping from foreign and European countries accounts for 30-40%. The same goes for Poland, Turkey and Russia. Unlike these countries, in Italy, digital online sales from abroad (60%) exceed domestic digital sales (40%), mainly because of imports from European countries.
Many EU countries have been cautious about the development of the epidemic, and Germany, France, and Italy have tightened their prevention and control measures again. However, many countries are gradually easing restrictions on the epidemic. Judging from the opening-up policies of various countries, in mid-May, it will be the beginning of the normalization of society. Consumers have been eager to go out and will also stimulate the recovery of the European economy.
France will start schools one after another after May 11. Public venues such as restaurants, bars, cinemas and museums will open as early as mid-July.
The UK entered the second phase of unblocking as scheduled. Bars, barber shops, retail stores, gyms and other public consumption places have been reopened and allowed to operate. Outdoor facilities and attractions such as zoos, theme parks, self-driving cinemas and self-driving performances are allowed to open.
The Netherlands will gradually open up in five stages from May 11, and the contact service industry will resume business conditionally;
Poland will open art exhibition halls, museums and other cultural venues from May 4; building materials and furniture stores and shopping centers are expected to resume operations under the limit of the number of people.
Many European countries have begun to unblock them, and retaliatory consumption has exploded. The good news of the explosion of orders seems to be on the way, but at the same time, sellers and friends need to pay attention to the recent changes in the European VAT tax reform, EU authorized representatives, new CE certification regulations, DOC documents, WEEE, packaging law and other EU product compliance issues are being changed to take effect.
The new EU product safety regulations will come into effect on July 16, 2021. The new regulations require sellers to sell CE marked products in the EU area with the contact information of the EU responsible person. It is worth noting that the same EU person in charge can play this role for multiple brands/stores, but due to the Brexit plan, the UK is not within the scope of this EU product safety regulation change, and the person in charge cannot be located in the UK.
In addition, the EU e-commerce value-added tax will also be changed on July 1. It should be noted that starting from July, all imported e-commerce packages are subject to VAT.
The new EU tax law will once again squeeze sellers’ profit margins, greatly increase sellers’ operating costs, and many low-profit self-delivery games may be shuffled.
The good news is that starting from May, Amazon Europe will provide new sellers with free VAT registration declaration and financial agency. The activity lasts for 6 months. The service covers 7 sites in the UK, Germany, France, Italy, Spain, Poland, and the Czech Republic.
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